Archive for March, 2011
First of all, the theme of location-important site, because your positioning to determine your user experience the value, so you also Queli the end thus on this Caozuoguocheng we Yiding Zuozhan Have faith in your faith, to make their sites to be of greatest value. For example: you need to find a product, enter keywords to find the page you go in, and then found that this is not the content of the data you want, what would you think, leave. If there is another page to open to find that the data provided, that you want, you will think you do not have experience to the user’s value? This is the maximum value the user experience.
Site structure determines the development of your site, how do you put down your content data distribution patterns, can have any kind of effect, the structure of the site will be reflected, so determine your site’s theme of your site structure determines the value of user experience. Only detailed classification model, to achieve good market, the user would have the greatest experience of value. Why is hard to be alibaba, so as more and more vertical industries have developed the platform, so before alibaba monopoly often become blurred, so the greatest value in the user experience, we experience a new model of network development .
Web site data security determines the level of user experience, such as when you visit the site, there is always the general pop web pages, web pages or find an error, or the visual look and feel good, then this directly affects the user experience value, you will go to visit this site it? Even in rich data, how good the content, because the problems themselves, it will directly lead to the visitor’s thinking activity. You can observe: a few large portals, such a situation it? Some owners to make money, regardless of the value and user experience of a visit, the blind pursuit of this will only make themselves less and less room for growth, or even abandon your mind.
The longer the work site to do more and find a site on the optimization of the words alone is not the ideal place for many, especially after Baidu recently updated, as more and let the owners into the ranks of the auction, which undoubtedly is to optimize a heavy blow. The following lists a few to optimize the most insufficient, to study all their owners have no better way under the settlement:
Keywords effective slow: by optimizing the popular key words did not want to three months is not possible, especially hot industry, most of the keywords are highly competitive, so this part of the owners need patience to optimize your site .
Rank unstable: major search engine has its own ranking features, of course, China is still dominated by Baidu. Baidu change every day, every day along with his face changed owners. In addition to leading a well-known website, the other two small sites key words by day is possible. Especially the big update until the search engines, many owners a few years of effort have been in vain. So you owners have to have the heart to survive, start over.
Hot Keywords optimization can not: to do the key words websites can not do without daily necessities, electronics, women, mobile phones, and the like Key words single-auction estimated ten pages, and the natural ranking for the occupation of the major portals. So we can only select a number of long tail keywords. Limited number of key words: web page is generally only one main one or two key words, up to more than 45, but now the number of general web pages should not, there is also the main key words around the design. 12 owners did not then the energy to pursue more keywords. PPC is always in front: this drawback is well known, and now what words to Baidu, even a half-page to promote. Is that the next Baidu, Wikipedia, pictures, news, etc. are of Baidu. So I think just the website optimization is not a site way out, you get to the site optimization workers move closer to the operational aspects. Optimization is only a means, the operator of a website idea is a long-term planning.
Very large network in the world; all the time generating new content. Google’s own resources are limited, when faced with almost endless when web content, Googlebot can find and crawl the contents of a certain percentage of them. Then, we have to crawl to the content, we can only index part of it. URLs like the website and search engine crawlers as a bridge between: In order to be able to crawl your site’s content, the crawler needs to be able to find and cross the bridge (that is, to find and crawl your URLs). If your URLs are complex or lengthy, the crawler had to repeatedly take the time needed to track the Web site; if your URLs are structured and directly to your unique content, the crawler can learn to focus on your content , not in vain spent crawl space or a different page URLs to crawl to the guidelines is ultimately just the same repetitive.
In the above slide, you can see some of our counter-examples should be avoided – these are real examples of URL exist (although their names because of privacy reasons have been replaced), these examples include the URL to be black and coding, redundant arguments disguised as part of the URL path, unlimited crawl space, and so on. You can also find the website to help you straighten out the maze and help them better and faster crawlers find your content for a number of recommendations, including:
1) remove the URL in the user parameters
That do not impact on the content URL in the parameters – such as session ID, or sort parameter – can be removed from the URL, the cookie was recorded. By adding this information cookie, and then 301 redirect to a “clean” URL, you can keep the original content, and reduce the number of URL contents point to the same situation.
Control of infinite space Does your site have a calendar table, the above links to numerous past and future dates (each a link address is unique)? Your website address whether adding a & page = 3563 parameters, you can still return 200 code, even if not so many pages? If this is the case Di, then on your web site has been called the “Pavilion of Infinity” This Qing Kuang Hui Langfei crawling robot and the bandwidth of your site. How to control the good “infinite space”, refer to some skills, right here.
2) prevent the Google crawler to crawl pages that they can not handle
By using your robots.txt file, you can stop your login page, contact information, shopping cart and other reptiles can not handle the page was crawled. (Reptiles are mean, and shy of his famous, so generally they do not own “add to cart the goods” or “Contact Us”). In this way, you can spend more time crawling reptiles on your site that they can handle the content.
One man one vote. A URL, a content
In an ideal world, URL, and have a one to one correspondence between the content: Each URL corresponds a unique content, and each paragraph can only be only a URL to visit. Closer to this ideal situation, the easier your site will be crawled and included. If your content management system or the current site to establish it more difficult to achieve, you can try to use the rel = canonical element to configure the URL you want to instruct a particular content.
The current search of the original articles of love, not a substantive change in the rules, but because of the content of the article search function on the result of imperfect, that is, the search later become smart enough, and perhaps not so original value has been searching. Original meaning of the article not only for the search function of imperfect, but also to alleviate the search for data processing server redundancy, you can imagine, if a lot of the same server are filled in the search, the search will soon be unbearable.
Then we write original articles should first determine the four objectives:
1, we have to determine the need to optimize the key words, the example is: website optimization, place them on the title page there about 2-3 times as good, you can also refer to our station.
2, plan to write every day on the keyword-related content, day two original on almost the same.
3, original content appears in your key, and then gave the link, and point to the home page. About 1-2 key words linked on it.
4, each content page, if there is another page of key words, also marked the link and point to the key words where the page. In accordance with these four goals to do stop, you will have a good harvest. The time to write original articles can also use long tail keywords.
Now often make search engine optimization of websites will increase the number of external links is essential to see that this is a shortcut to improve search engine rankings, in fact, through such means in a period of time may indeed be your site’s ranking improved, It has a basic premise is that the same site (competitor) in the same optimal level is not high, so the external links on the site has done some work may be beyond the competitors. In fact, this approach is the cart before the horse, if you let those who use cheating in search engine rankings for people to “enhance the breadth Links”, then mistakes, because the large increase in use of cheating garbage link, face will be the search engine on the Web site the most severe punishment – permanent deletion from the search engines.
So search engine optimization should pay attention to it? Is very simple, is the site within the basic elements: site structure, web content, website features and web services, especially to site structure and site content optimization is most important. Can be sure that a Web site structure and site content optimization well, then completed at least 70% of search engine optimization. So now we think the most important factor in search engine optimization – website how high the importance of external links? I personally think that the importance of search engine optimization in less than 20%, and this is the means to be high quality, highly relevant website link, if only general web link, or many spam websites, if not have a negative effect.
So, I think, the highest state of search engine optimization is: forget the search engine optimization. All for the sake of users, site structure with the professional design and high-quality content get the trust of users, while search engines will return to these high-quality website – improve your website ranking. In the process of search engine optimization, search engine considerations, only the search engine site search engine optimization as a detection tool for the situation, because the Web site’s performance in search engines rely on search engines ultimate judge of.