Archive for April, 2011
SEO Internet marketing proposals, efforts should be made about the direction of the three goals in the keyword , the search engine rankings on the first page, preferably in the top three. With long tail keywords, can give Web site by about 3 to 5 times the traffic. In order to improve website rankings and traffic increase, recommendations should be step by step to do the following:
1, thinking and understanding search engines search preferences page in the important concept of enhanced optimization.
2, expanding the scope of application extends keyword: You can use yahoo, google and other keyword reference tool.
3, to identify gaps in the existing site, and where the problems arise, especially in the existing SEO ‘s major flaw.
4, on the site to be a self-examination situation, including keyword density, keyword in the search engine ranking status, and the competition website keyword ranking, determine the right target keywords.
5, make system changes on the website, which must be the original page design to communicate, to understand the concept of SEO on the website structure adjustment, developing a detailed plan website.
6, first on the website within the local modification, first to address the most significant of several errors, such as site map does not do, not static pages, dead links
very large, published articles ignored when setting the title and keywords, external links less, and the pages turn slowly and so on.
7, consult the customer site experience and feelings, go to enhance and modify the website content development, providing visitors with valuable information.
8, by means of a variety of market value-added brand value to the site to guide customers directly enter a URL or network name can reach the site, visit the Web site marketing to enhance the probability keyword.
Site Map mean?
The site’s navigation, article classification, “Your current location” and called the site navigation. In general Xia, many web design companies and the industry does not care about this project were, but this right here are concerned, Ke Yi Kuaisuliaojie entire site Jia Gou and classification, especially on Souxun engine. Sitemap purpose:
1. To tell visitors website’s main content and functionality.
2. To tell visitors where their site location.
3. To tell visitors that they visited the page. Site pages visited, links become purple.
Site Map How to SEO optimization then?
1. If the more standard that all categories in accordance with the current site with the main topic, it is clearly the way through the display name link.
2. In the footer to add a line keyword, and point to the corresponding page. When your main keyword is not in site navigation, the use of the technique.
3. The article content should be required to add a link anchor text.
Need to focus on what the search engine work? London (Liam Scanlan) is the “efficient site 12 used: non-professional search engine optimization of primer” (The 12 Habits of Highly Effective Websites: A Primer on Search Engine Optimization for Non-Technical Executives) author of the book. He SiteLeads.net the founder of Internet consulting firm. He shared with us five simple search engine optimization tips.
1. To find a good domain name. Scanlon suggested that, if the domain name associated with your product, it’s better. “If you sell online, handmade dolls, but your domain name is acmeproducts.com, then this will not help the search engine.” Do not forget you can register many domain names. In order to avoid the search engines ignore those who would link to the website domain name issue, the link directed to different pages, so visitors will be able to introduce site. This can help you improve search engine rankings.
2. Note the title. Scanlon said that small businesses in search engine optimization process is most often committed the most serious mistake is to use the title or ignore incomplete title. He also said that most of the site is to use the traditional HTML editor to create hypertext, and it will not show weakness in Web site creation process. Insert page title in search engine search process, the easiest way to attract it, because search engines will search the title page of each site. Let us once again the event doll example, if you buy the doll buyers group orientation, then the page title as the “Barbie” than “p. 7″ much better.
Three. Use of key words. Yan. Laiensiji (Yan Lyansky) production and distribution company Downtube folding bike, with annual sales of 3 million U.S. dollars. His company’s Web site by integrating all the key words, so that in Google search engine rankings up. “You can not once again use the ‘folding bike’ that words like that, people would not imagine what will happen,” said 37-year-old Laiensiji. But the company still put the word into the product name, description, page title and all other consumers will not feel bored seeing the place.
4. Contact us to be obvious. To prevent spam, some companies link their approach to the picture presented in a way that could have been avoided by some process Naqu add a new email address. This is a mistake, Scanlon said. “You should give your contact information on the Internet is obvious, especially if you want your website ranking up in a certain area.” Xuanzewenzi file displayed in contact and made the email address link.
5. More links. Your web site and other sites Links with the industry the more the higher your ranking, Scanlon said. Laiensiji by creating a web page, with his bike’s characteristics and comparison of his competitors, and add on his competitor’s website link, thereby strengthening his search results. He said: “When people search for my competitors, this page will help me greatly improve my page rank.”
Whether Baidu or Google, search engine algorithms and rules will change over time, the following search engines included with the updated reference only, do site or to make content-based because of the!
Baidu updated – as a Webmaster, from search engine traffic website traffic is already an important part, so pay special attention to search engine updates, always want your own website in Baidu more and more Daily site, terrible trouble, we grasp what Baidu’s about your time do not update the site every day. Baidu your great updated monthly on the 11th and 26, especially 26 to update the maximum rate, K is the highest point. Small Update: every Thursday. Updated all the time 4:00. General 4:00 updated impact on site traffic are not much to complain, only to noon, Baidu’s keyword search on the site re-adjustment, can there be traffic on the major changes have increased the natural flow of nature have reduced.
google your time – updated 4 days updated updated every seven days (top impact small) Great updated every month (top-impact) PR value update update completed 3 months time (September 20 updated and so on) because of different server update for the week GOOGLE total time one is included in two reptiles, reptile, reptiles are specifically included in this site useful.
Another is to increase the rankings of reptiles, this reptile is a consolidated response to connect with the reptiles, and the stability of the rank and position is very important. Therefore, some new stations, at the beginning when your poor rating is not very good, it is because the first reason for reptiles, but the site lost do not worry, the real point to be ranked second in three months after the reptiles came to take effect.
There is GOOGLE Google researchers have discovered a very simple way is to view several mirror sites GOOGLE is the same as in the GOOGLE update, he always www2.google.com or www3.google.com as updated test site, during the latter two sites the number of pages in the index and the main site will be different. For example, when we www.google.com, www2.google.com, www3.google.com there is the case: three site search with a keyword, the number of results obtained is not the same, this description is GOOGLE update.
GOOGLE this massive update in a foreign country known as GOOGLE DANCE (dog dancing), there is a special help us to check whether he is dancing site http://www.google-dance-tool.com This site provides a tool Through this tool, we only need to enter a keyword and then click a button, you can see the GOOGLE search results for the three mirror sites, it is convenient for our comparison.
First of all we have to analyze why visitors leave your site, bounce rate is produced.
Here, for example, if I want a shirt, through the search engine and opened the three sites, the first opened and have not found it I want his shirt, I was in white suits, no doubt I will close this site then look at the second, found at the second site I want, of course, as consumers or potential customers like to shop around, and I also look at a third site, found The third site is better than the second layout, but also tell me what this shirt with a tie should also recommended a combination package deals. Of course, I will choose the third site to buy. In fact, before the Han Xiao optimization techniques in e-commerce sites are also mentioned.
Here we can see, search for bounce rate is the first second third, the second although the relatively low bounce rate, but still unable to complete the final sales tasks, that is, no conversion. Because to do better than his.
So how to reduce the bounce rate?
First, we generally understand by the example above, a customer’s purchase process, first through a search engine to find the product you want, then shop around. These can be applied to the Web site up to the maximum lower bounce rate, are as follows:
1, to provide more products targeted visitors
If your site selling men’s clothing, including shirt clothing, it is best to complete product designs, various colors are, and if not, do not pan key words in the rankings. Or you are selling services, such as to provide SEO services company, it is best to sub out. Such as Chinese SEO, English SEO, Keyword optimization, ranking and the whole station. Of course, it says here is e-commerce site, the skip, but they are similar.
2, site design should be friendly and
Simple, attractive design can effectively reduce the bounce rate, the friendly layout designed to allow users to easily find desired products, product promotion or increase of small gifts can effectively user stuck, eventually completed sales.
3, the rankings do target keywords
As mentioned above, the first point, do not do the Pan-ranking keywords to search for relevant, if you sell men’s shirt, only a black shirt instead of white, then “T-shirt” is not your best keywords And you need to do is “Black Men’s Shirt”, so that when users search for when they will not immediately come off your site. Xiao Han before the keyword analysis and selection are also described in detail.
If you are interested in looking for a solution out of the high rate of search, I hope these ideas help to you, of course, if you have better suggestions, please message exchange.